Colors- Where Fashion Flourishes in Nature's Palette!
At Colors, we believe that fashion should be a reflection of the vibrant beauty found in nature. That's why we have curated a stunning collection of products that embody the essence of natural colors, fabrics, and styles. Whether you are a teenage trendsetter or a fashion-conscious individual approaching midlife, the collection will inspire all of you to embrace life with all its variety, vivacity & adventure and discover the joy of living in colors!
Launched in 2021 under the flagship knitwear brand of Rupa & Company Limited, Colors collection was introduced to offer the customers a unique identity & starkly different experience from other ranges of Rupa. Encapsulating the idea of "Inspired From Nature” in a bevy of products that are truly alive with colors, Colors by Rupa was conceived to captivate the beauty & essence around the world to inspire a look & feel that is truly au-natural yet vibrant to the core.
From the color palette to the texture & feature, nature has been the ultimate muse in shaping up the range of Colors. Designed to challenge the notion that men’s innerwear can be anything but funky without burning hole in pocket, the innerwear range of Colors comprises host of briefs, vest, trunks in jazzy prints & rich colors that is true to its name. Apart from the innerwear for men & kids, the collection boasts of an array of premium products panning funky outerwear for men, women & kids of all ages to exquisite towels & essential hankies- everything that oozes premium comfort, latest style & sustainability in every thread.
With its focus on natural inspiration, high-quality fabrics, and trendy styling, Colors by Rupa aims to provide customers with a fresh and exciting experience in their everyday attire.